The Crackin’ Crusade – A Call To Arms

Lay down your boring butties, bin those soggy salads and pass on pathetic pre-prepared pasta. These are weapons of the boring lunch brigade and you, our newest recruit will not be needing them anymore. For this is the Crackin’ Crusade and we will claim lunchtime as our own!

For too long have we seen this lunchtime lull of cardboard like sandwiches and crap crumpled crisps, but no more! We are the Crackin’ Egg Co, and we’re here to save the day!


Ocado were the first to partner us on this noble crusade and they’re the ones who’ll help you join our legion of warriors too.

Ocado Twitter-01

Just think, whenever you spot a colourful Crackin’ egg being munched for lunch, gobbled on the go or snacked on in the street, you’ll have also spotted a fellow brother-in-arms.

Our quest may be tough, the war may rage on, yolk may (and probably will) be spilled, but we’ve made a good start. Just look at this, a regular map of the boring old U.K with one  main difference, people are tucking into Crackin’ Eggs!


Our aim throughout the following weeks, months and years is to have more towns terrified, more cities conquered and more countries converted, until eventually the word of a funner, healthier and tastier lunchtime is known by all.

The colourful wax coating on the outside of each egg might keep it fresh in the fridge for five weeks, but that’s not all, it’s a war paint. A colourful reminder that you’re enrolled in the Crackin’ Crusade and you’re proud of it, a sign that will strike both fear and envy into the office, school or gym when they look at the mediocrity of their lunchbox.

Need your next mission? Crack on young recruit, crack on. > FacebookTwitter

If you’re not enroled yet, you know what to do > Get them here

Did you know...

Hens will often sing the "Egg song" before, or after, she lays an egg. It is a cheerful song that shows pride in her efforts!