Our Crack at Dragons’ Den!

If you happened to watch Dragons’ Den on 10th January you probably spotted a dapper chap in a purple tie and his trusty chicken side kick. Yeah that was us.

Rob Shaw, founder of The Crackin’ Egg Co and Pepper the Hen braved the Dragons to pitch Crackin’ Eggs and try and gain investment, armed with nothing more than some crackin’ coloured eggs and a whole lot of guts (they’re pretty scary those Dragons, but you knew that anyway.)

Spoiler alert: we didn’t get investment, but it was a cracking experience for us – we got to show Crackin’ Eggs in all their glory (well some of it – the rest must have ended up on the cutting room floor, but trust us, it was good.) And, added bonus, we also got a great idea for a new TV show from Peter Jones!

pimp my egg

It was Pepper who stole the show though first capturing the heart of Deborah Meaden…

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…then the country after setting a piece of television history by  being the first Hen to operate a lift. (Probably)

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Pepper essentially became a National darling, The Daily Cluck called her “a role model for chicks everywhere,” The London Eggserver was quoted as saying “she’s destined for greatness” while The Sun called her “a top bird.”

She’s become quite the celebrity in our local village.

pepper the hen 1

To be honest though the fame’s totally gone to her head.

Biker Chicken

Anyway, so the Dragons didn’t quite crack onto what a good product it is but we had a pretty eventful evening on Twitter – turns out people are pretty keen on getting hold of some Crackin’ Eggs (because obviously!) so if you tweeted us on the night – cheers, what a good egg you are. And if you didn’t – hey there’s still time, hit us up here.

If the thought of never having to boil an egg again is appealing, and you like your snacks healthy with a whole load of flavour then come join our flock! 

Crackin’ Eggs stay fresh for a month and come in either Sweet Chilli, Sour Cream & Chive, Salt & Pepper or Original six packs! Get some now in Ocado.


Did you know...

Hens will often sing the "Egg song" before, or after, she lays an egg. It is a cheerful song that shows pride in her efforts!